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Will TikTok Find the New Taylor Swift?
TikTok's experimenting with music, MrBeast is putting X to the test, and more.
Kristin Kennihan
January 23, 2024
Happy Tuesday! We’re happy you’re here. This week we’ll take a look at TikTok’s new AI Song feature, give you an update on the MrBeast and X monetization showdown, and explore a social media management tool in continuation of our series. Also - Beyond Paint partnered with your favorite home improvement store and we learn more about Twitch streamer, El Mariana.
Will TikTok Create the Next Taylor Swift?
TikTok is experimenting with an "AI Song" feature that employs AI to generate songs based on user-entered prompts.
Currently available to a limited number of randomly selected users, the feature uses the Bloom language model to create lyrics paired with music from TikTok's catalog. The app allows users to choose prompts or input their own, generating unique songs and melodies. This feature is still in the experimental phase but is an exciting expansion for TikTok. This move aligns with TikTok's broader foray into the music industry, evident in the launch of "TikTok Music," a subscription-based music streaming service introduced last year.
A lot of platforms are striving to be more versatile, do you think TikTok has a future as a music streaming service?
MrBeast vs. X: Round 2
 Update: Last week we reported that Elon Musk was expanding X’s monetization efforts to encourage creators to post their original content. This came shortly after MrBeast refused to post his videos to X claiming that he wouldn’t make a fraction of what he makes on YouTube. Now MrBeast has uploaded a full-length video to X to see how it compares. |  Click the pic above for the video. |
Mr. Beast announced his earnings yesterday on X and the grand total was… $263,655. However, he did make a disclaimer that his revenue was higher than what the average person would experience because advertisers bought ads on his video.
With that in mind, do you think X is going to surpass YouTube’s impressive monetization rates?
This week, we’re continuing our search for THE social media management tool that will take some weight off of creators’ shoulders without robbing them blind. As promised, we’re taking a look at Loomly today. Loomly is a slightly less expensive social media management tool that has similar features to Hootsuite. Let’s see how it compares.
The Loomly Breakdown
Overall, Loomly is tough to beat. Great prices, lots of features, and they even have a base plan that’s cheaper and does the job just fine. They offer more social accounts and users per plan than Hootsuite and do it for half of the price. Next, we’ll look at free, in-app scheduling services and see how they match up. Keep an eye out for that in next week’s newsletter!
Do you still think Hootsuite is worth the money after seeing Loomly’s capabilities?
Your Home Improvement Store’s New Partner
  | Beyond Paint has recently partnered with Lowe’s Home Improvement and is now available for purchase both in Lowe’s stores and online! With a wide array of vibrant paint colors, Beyond Paint is the perfect solution to illuminate your home without the hassle of priming, sanding, or prepping. PS: They’re good for the environment, too! Beyond Paint is free of hazardous air pollutants and recyclable. |
El Mariana Click the photo above for his channel. Fernanda Machuca Talent Coordinator | El Mariana is a popular Twitch streamer, YouTuber, and TikToker who first got noticed after videos of him playing Warzone went viral. He’s also part of the Minecraft QSMP. He has daily scheduled streams to give his fans consistent content and switches up the games he plays to keep things interesting. You never know what you’re going to see on his channel and that’s why his viewers love him. Fernanda’s a fan of his streams because they’re always fun and versatile. She adores his charisma and his ability to make usual boring situations into something to look forward to! She also really enjoys Quackity’s streams, who’s also part of the QSMP! |
If you were featured in our newsletter, who would you choose as your favorite creator?
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