The End of Social Blade?

MrBeast's new analytics platform, the start of our Premiere Pro series, and so much more.

Author

Kristin Kennihan
December 19, 2023

The Influencer Newsletter

Happy Tuesday! Thanks for catching up with us this week! Today, we're diving into MrBeast's cutting-edge analytics platform, ViewStats, uncovering invaluable tips and tricks to elevate your content using Adobe Premiere Pro, and exploring our team's favorite creators. Also - we cover how to legally disclose a paid partnership and introduce, drumroll please, our creator of the week!

Let's jump right in.

Social Blade's Last Dance?

Introducing ViewStats, the beta release of MrBeast's analytics platform. MrBeast teamed up with Chucky Appleby, a trusted member of his team, to create this platform that offers a unique and direct window into the world of YouTube channels. Its purpose is to give insights into profile views, subscribers, estimated revenue, and channel traffic fluctuations.

Some features include longform vs shortform view comparison, A/B thumbnail testing, and the ranking of views compared to the channel's last ten videos. ViewStats is also available as a convenient Chrome extension, providing users with instant stats on any YouTube channel. Appleby announced that more features are on their way, including a comprehensive thumbnail analysis tool. This is a separate entity from MrBeast, LLC, and has been solely funded by Chucky Appleby and MrBeast themselves.

With the force of this powerhouse creator driving the platform, one can't help but wonder, is this the beginning of the end for Social Blade?

Byte-Size Tips: The Adobe Premiere Pro Series

Level up your content with the power of the Adobe Creative Cloud. Explore a world of cutting-edge programs designed to make your creations great. Today, we're thrilled to share how to easily de-noise your video and take away any unwanted background audio on Adobe Premiere Pro. 

  • Open up Premiere and select "Create a new project".

  • Select the media that you want to use and press create.

  • Premiere will then display a sequence on your timeline with the clips you selected. 

  • Navigate to and select the workspaces panel that is in the far right corner. It will look like this: 

  • Once it's selected, scroll down and click Effects.

  • Then, use the search bar to look up noise reduction.

  • Underneath your search you will see DeNoise, DeHummer, and DeReverb, all great options to clear up your audio.

  • Select DeNoise and drag it onto the clip that you imported. 

  • Voila! Premiere will automatically take away any background noise it finds unnecessary. 

  • If you want to edit or change the noise in the background right-click on the purple FX logo that is shown on your clip and click Edit Current Effect.

    Happy editing!

The A-List: Our Teams Favorite Creators

Frida Nunez

Human Resources

Adalynn's Lunch Box

Frida is currently obsessed with one of our talented creators, Michelle Klavuhn. She is the owner of the popular TikTok page Adalynn's Lunch Box. Michelle whips up delicious everyday lunches and invites her followers to join her on the journey. From crafting healthy and easily enjoyed meals for her daughter, to creating content that leaves her fans fully satisfied, she's a great account to follow!

Christina Crotsley

Talent Agent

Claudia Walsh

Christina loves Claudia Walsh's vlogs on YouTube, mesmerizing health and beauty TikToks, and inspiring fitness videos. She's a creator who's dedicated to making a positive impact and motivating her audience to contribute to humanitarian efforts. Claudia makes most of her money off of her Amazon storefront and brand deals!

How to (Legally) Reveal the Deal 

As we mentioned in our previous newsletter, the Federal Trade Commission (FTC) has been cracking down on brands and creators who aren't transparent about their paid partnerships. With the recent revisions to their guidelines, the FTC has brought about new expectations for brand/creator partnerships and how the transaction should be transparently disclosed. 

These are the two key expectations from the FTC:

  1. Make it obvious that what you are posting is sponsored by a brand. Throwing #ad, #sponsored, or #paid makes it clear to your viewers that this isn't just a product or service you love.

  2. Make sure to tag or @ the brand you're working with to make it clear who you're representing. Don't leave your viewers wondering!

    Tip: Place the disclosure at the top of your caption or in a prominent location in the video so that it's easily visible and catches viewers' attention.

 The Station's Creator of the Week 

Shelly Clouds

Shelly Clouds, an exceptionally talented artist and digital creator, has experienced tremendous growth in her channel over the past year. In 2023, her TikTok following skyrocketed by an additional 1 million followers, while her YouTube channel flourished to an impressive 368k subscribers, thanks to her focus on YouTube shorts. Not only that, but her Instagram account also saw insane growth, with over a hundred thousand new followers joining her vibrant community.

Shelly Clouds' consistent sharing of her latest art projects and engaging tutorials, combined with the soothing vibe of her videos, has propelled her accounts to the remarkable success they enjoy today. We couldn't be more thrilled to represent Shelly Clouds!

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