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The Station Rewind
Our 2023 highlights, the most popular trends this year, and more.
Kristin Kennihan
December 26, 2023
Happy Tuesday!
Let us reintroduce ourselves.
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Today, we’re highlighting the Station’s year, looking at the most popular trends this year, and unveiling one of our favorite brand deals. Let’s go.
2023 was our year. We not only grew as a team but as a worldwide tool for creators. We take pride in connecting our creators with the best brands around. Let’s take a look at all that the Station has done this year.
 | We had the pleasure of working with over 350 creators this year! From the world of gaming to lifestyle influencers and even athletes, our diverse range of collaborations knows no bounds. |
With our dedicated team of 15 full-time employees, we go the extra mile to make sure our creators and brands are happy and thriving. |  |
 | We paid out over $6 million to content creators this year. The success of our creators is more important than anything to us. More to come in 2024! |
We had the opportunity to connect more than 500 brands to our talented creators. With brands like Uber, HelloFresh, and The Home Depot, we’re able to match-make the most perfect partnerships. |  |
The best is yet to come. Make sure to stick around in 2024, we have some big things coming.
Top Trends of 2023
2023 has flown by. We jump from trend to trend, and sometimes we’re moving so fast we forget to look behind us. So let’s take a trip down memory road:
Roman Empire: How often do the men in your life think about the Roman Empire? Turns out it’s way more than we thought. TikToks circulated for weeks revealing that some men constantly reminisce on the Roman Empire. The more you know.
The Barbie Movie: In the months leading up to and after the release of the new Barbie movie, social media was riddled with Barbie sounds, outfits, and scenes. In the wise words of Ken, “Thank you, Barbie”.
Getting Keith Lee’d: Getting Keith Lee’d (in most cases) was the best thing to happen to small business owners this year. The popular TikTok food critic, Keith Lee traveled around the country, rating and publicizing small businesses to help them get off the ground. However, in some cases, such as his Atlanta food tour, it didn’t go quite the business’s way.
Ice Cream So Good: Inspired by PinkyDoll’s original live streams on TikTok, thousands of creators started acting as video game characters on live and raked in thousands of dollars. Even stars like Tana Mongeau joined in.
The Station’s Collab of the Year
We asked our team to choose some of their favorite brand collaborations of 2023, and they delivered.
One of our top picks was this Ruslana Gee and Maison Margiela Fragrances collab that featured the REPLICA Beach Walk perfume.
Considering the sense of nostalgia and warmth that accompanies this summer fragrance, the collaboration with RuslanaXMaisonMargiela was a perfect match. Her video effortlessly maintains a light, airy, and enjoyable atmosphere while perfectly aligning with her overall profile.
 | Ruslana's has over 774K followers on TikTok, significantly expanding REPLICA's reach toward potential customers. The video she shared has garnered 127K views and nearly 10K likes, further solidifying her influence and attracting attention to their brand. |
 Ruslana is represented by one of our leading talent agents, Melissa Reyes. |  |
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