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Prime Time
Prime's outrageous new numbers, Kai Cenat's dunking debut, and more.
Kristin Kennihan
February 27, 2024
Happy Tuesday! Thanks for reading along with us this week, we have a lot to talk about. In this issue, we’ll cover Prime’s strongest sales numbers to date, the most popular creator, and Kai Cenat’s NBA Dunk Contest debut. We’ll also let you know how to protect yourself from FTC’s account purge and teach you all about Instagram Subscriptions. But first, a little story time.
Picture this: you've dedicated your spare time to building a pretty big following on YouTube. Your viewership has reached unprecedented heights, with monetization quickly becoming your primary source of income. However, one day, you log in only to discover that your account has been deleted. Your sole source of income vanishes, leaving you powerless with no way to reach your audience and no way to pay your bills.
The FTC has been cracking down lately. Scroll to learn how to protect yourself.
Prime Time
Logan Paul and KSI’s brand Prime Hydration has been Walmart’s #1 sports beverage in the past four weeks.
Sales data indicates that the company has successfully moved over two million units of its latest flavor, 'Cherry Freeze', along with an additional one million units of 'Glowberry', which debuted in late 2023. These figures position them as the leading and second most-purchased drinks in this segment. Reports show that Gatorade has only sold 400,000 units of their best-seller “Cool Blue” in the same time frame.
Prime Hydration has been one of the most successful influencer-backed brands in a long time. Do you think Prime would continue to succeed without the faces of KSI and Paul?
The Top Creator? Click above to watch him. Streamer Adin Ross sat down with YouTuber Bradley Martyn for an interview and had some controversial opinions. When they got on the topic of the popular streamer and YouTuber, ISHOWSPEED, Ross claimed he was the biggest creator right now. He argued that Speed was known more internationally than any other creator, and is only continuing to grow. Do you agree? Or have someone else in mind? | Sitting Pretty Click above to see it. Kai Cenat made an unlikely appearance at the NBA dunk contest last weekend. His 5’3 frame sat in a chair on the court while his good friend and Celtics player Jaylen Brown attempted to “blindly” dunk over him. Although he didn’t end up closing his eyes, Brown made the dunk on his second attempt and Cenat recorded the whole thing. Influencers are starting to star in big events outside of the social media realm. How do you feel about it? |
Artists’ Advantage
 | Instagram Subscriptions is a feature empowering creators to monetize their content by offering exclusive benefits to their dedicated followers for a monthly fee. Subscriptions include access to exclusive content such as subscriber lives, stories, posts, reels, and channels. Once enabled, followers receive notifications inviting them to subscribe, and subscriptions are prominently featured under the subscriptions tab on the followers and following page. |
Subscriber stories take precedence over regular stories for active subscribers, and subscriber posts receive priority placement in personalized feeds.
Before getting started, creators must meet eligibility criteria, comply with partner monetization policies, and adhere to Instagram Community Guidelines and content monetization policies.
To enable Instagram Subscriptions, access your professional dashboard and set your monthly price. Any pricing changes apply to new subscribers, with existing subscribers maintaining their current fee. Creators can track earnings through their professional dashboard.
 Click above. |  Sofia Espinosa Legal |
Sofia is captivated by Dates and Chill, curated by the talented Karla Carrillo, an Instagrammer who showcases culinary hotspots, bars, and eateries worldwide through her globe-trotting adventures.
Dates & Chill is based out of Mexico City and Madrid. The account is relatively small, with 27.3K followers on Instagram, but is steadily growing every day.
Sofia is drawn to how Karla effortlessly breaks down barriers with her food discoveries from across the globe. The allure lies in uncovering new flavors and the captivating narratives that accompany them. Karla's fusion of food, culture, and exploration makes her a standout choice for Sofia, earning her admiration for the impactful work she does.
Bulletproofing Your Business
The FTC’s cracking down, here’s the first step to protecting yourself.
 | The first step is to give yourself a direct line of communication to your followers that is solely yours. A great example of this is a newsletter or email list that you can use to keep your followers updated. But this doesn’t mean it’s the only way to communicate with them. |
Continue to post regularly and actively respond to comments, but if your accounts ever get deleted you have a backup plan. Too many creators put all their eggs in one basket, and on the off chance their account gets deleted, there’s no way to reach out to their followers and let them know what happened or where to find them.
Next week, we’ll uncover the next step to protecting your account. See you then!
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