The Influencer Newsletter

Happy Tuesday! We’re so glad you’re joining us today. This week we’re talking about podcast veteran Brooke Averick’s new show “Obsessed”, giving you the inside scoop on what social platforms will bring you the LEAST amount of money, and discussing Michael Cera’s weird behavior. We’re also running you through a crash course on color correction and spotlighting the YouTube channel DIY Wife.

One Hit Wonder?

Brooke Averick, a popular podcaster and TikToker, is expanding her podcast empire with an exciting addition called “Obsessed with Brooke Averick.” In this podcast, she highlights a different topic each week, exploring her own obsessions or those of her friends, and takes a deep dive into the subject matter. The first episode, which aired on Jan. 26th, featured the talented media personality and YouTuber, Brittany Broski. In the past two days, it’s amassed 135K views on YouTube.

“Obsessed” is proudly a part of TMG Studios, the popular podcast network owned by Cody Ko and Noel Miller. This is Brooke's second podcast on the network, alongside her highly successful show, Brooke and Connor Make a Podcast, co-hosted by Connor Wood. With its consistent chart-topping performance over the past two years, it's safe to say that Brooke's isn’t going anywhere anytime soon.

The Money Pit

Last time, we revealed the social platforms that would bring you the most money as a creator. This week we’re doing the opposite.

Let’s take a look at the platforms that provide little to no compensation to the hard-working creators who contribute to their apps.

Meta (formerly Facebook) has one monetization option, and it’s in-stream ads on posts and lives. Small text and banners pop up on selected videos that will generate users around $0.01 to $0.03 per view. This is the only tool Meta provides creators, but they encourage users to pursue brand partnerships and collaborations.

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Monetization has been buzzing lately. Do you think that creators should be entitled to a specific payout on every platform they use?

So far in our Premiere Pro series, we’ve covered the art of noise reduction and transitions. Today, let’s talk about how to visually take your videos and content to the next level, color grading.

What is color correction? Color correction is a crucial step in the post-production process of video editing. It aims to ensure consistency and accuracy in the colors of the footage, making sure they align with the intended look and feel of the project.

Saturation: Saturation indicates the intensity of a color by comparing it to gray. Lowering saturation dulls the color, shifting it towards grayscale, and is measured on a scale from 0% to 100%.

Brightness: Brightness refers to the contrast between light and dark shades of a color. Increasing brightness moves the color closer to white (100%) while decreasing it shifts towards black (0%). Adjust the brightness and contrast of your video through the Brightness & Contrast effect available in the Effect Controls panel. This effect allows simple adjustments to the tonal range of the image, affecting highlights, shadows, and midtones simultaneously.

Lumetri Color: Lumetri Color presents a range of tools for professional-grade color grading and correction directly within your editing timeline. With Lumetri Color, you can adjust color, contrast, and lighting in innovative ways. The effect offers several options:

1. Basic Correction: Corrects videos for brightness and darkness while adjusting hue and luminance.

2. Creative: Applies pre-existing presets for quick color adjustments.

3. Curves: Enables precise color adjustments for natural results.

4. Color Wheels & Match: Allows adjustments to dark or light areas.

5. HSL Secondary: Provides finer control post-primary color correction.

6. Vignette: Directs focus to specific subjects subtly.

Use these color correction tools to unify your next video. Next time, we’ll explore the art of color grading, a technique that adds depth and tone to your visuals.

It comes as no surprise that they’re achieving such remarkable success with their impeccable craftsmanship, boundless creativity, and attention to detail. They’re truly a match made in heaven.

From ‘Superbad’ to Super Smooth

Comedian Michael Cera has been acting suspiciously when it comes to the skincare brand CeraVe. He was spotted distributing CeraVe lotion in New York City and signing bottles at a pharmacy, sparking curiosity about his association with the brand. Despite his usual avoidance of social media and interviews, Cera claimed on the "Really Good Podcast" that he has a connection to CeraVe. He was even spotted holding two full bags of CeraVe products walking down the street.

It was later confirmed that this was a marketing campaign for the skincare brand.

This just might be the brand deal of the year.

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