Kidnapped Creator?

A missing creator, NCAA women's madness, and more.

Kristin Kennihan
April 09, 2024

Happy Tuesday! Thanks for joining us today. This week, we’re talking about the YouTuber who went missing in Haiti and the insane influence Caitlin Clark has on women’s basketball. We’re also talking about Dr. Miami’s favorite employee leaving and a travel influencer who struck gold.

But first… a little trivia:

Scroll down to learn more.

Kidnapped Creator

Click above for his page.

Popular YouTuber Addison Pierre Maalouf, known on YouTube as YourFellowArab, returned home from Haiti after being kidnapped and detained. Maalouf is known for exploring historically dangerous places and sharing his experiences with his followers.

He had been in Haiti for 22 days, hoping to interview a famous Haitian gang leader and warlord named Jimmy Chérizier, better known by his nickname Barbecue. Before he could reach Barbecue, his vehicle was stopped and overtaken by 400 Mawozo gang members. Maalouf and his guide, Jean Sacra Sean Roubens, were kidnapped and held for a ransom, which was eventually partially paid and led to their release. Neither men were injured and are home safe.

Stay tuned for a special in-depth newsletter this Friday with all the details.

True Influence

Caitlin Clark has become the face of basketball this year, exponentially boosting viewership for women's basketball. She’s the epitome of true influence.

Here’s how she’s impacted the game of women’s basketball so far:

The Iowa-South Carolina NCAA championship game was the most gambled-on women’s game for multiple sportsbooks, including BetMGM, FanDuel, DraftKings, and ESPN BET. Caesars VP of trading said the amount was more than double the previous record.
She skyrocketed women’s basketball viewership. The Iowa-South Carolina championship was the most-viewed basketball game in five years, with over 18.7 viewers, peaking at 24 million viewers.
The championship on Sunday has become the second most-viewed non-Olympic women's sporting event in history, second only to the 2015 Women's World Cup Final, which attracted 25.4 million viewers.
Tickets to the women's semifinals were reported to be twice as expensive as the men’s, going for an average of $2,900.

These landmark achievements outshine previous records and bring new viewership to women's basketball. Clark’s ability to attract and engage viewers is a perfect example of what it means to be an influencer.

No More Miami?

Click above for her work.

After days of speculation, Dr. Miami’s long-term social media manager, Santina Tizzi, finally announced that she quit. Santina gained popularity over the years for the edgy and trendy content she created for Dr. Miami. She appeared in most of the content posted for him and quickly became a fan favorite. Santina exponentially increased his views and grew her own TikTok account to over 800k followers.

This news shocked fans because they hosted a podcast together and seemed to have a close friendship outside of work.

Santina plans to continue working as a social media manager, although she hasn’t accepted any offers yet. She doesn’t plan on speaking out on the subject and wants to move on drama-free.

Rings By Rin

Click above to visit her ring account.

Popular TikToker Rin Rudd completed one of her famous ring drops last week and sold out in minutes, not counting the time her website went down due to traffic issues.

Rin initially started her TikTok account to advertise her rings, but after quickly finding success, she started sharing her travel journey. Now, she has an impressive and growing 596k followers. Since starting her ring business in 2019, each ring has been meticulously made to order, adding a personal touch to every purchase. Each drop has become a sell-out success with her viral ring videos, with over 2,000 rings sold in her latest release and price points ranging from $20 to $50.

Rin recently asked her followers if she should add manufactured rings to her website to help with the supply and demand issues. Most feedback had a strong preference for Rin's handmade rings, suggesting a commitment to maintaining an aura of exclusivity.

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