Brewing Buzz: 818 + Chamberlain Coffee

The new influencer drink combo, the TIkTok ban, and more.

Author

Kristin Kennihan
April 30, 2024

The Influencer Newsletter

Happy Tuesday! Thanks for hanging out with us today. This week we’re catching you up on Kendall Jenner and Emma Chamberlain’s unlikely brand pairing and filling you in on the new law banning TikTok. We’re also letting you in on how to make bank on Pinterest, and celebrating one of our creators. Here we go!

Brewing Buzz

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Kendall Jenner and Emma Chamberlain teamed up to create a little twist on the trendiest drink of all, the espresso martini. The influencers have two successful brands that pair quite nicely together. Although Emma has stepped away from posting as frequently in the past year, she’s poured a lot of time into her coffee business.

Emma founded Chamberlain Coffee, a coffee company valued at $20 million this year. And Kendall is the owner of 818, a successful tequila company, that was valued at a whopping 1.2 billion last year. Chamberlain Coffee created a custom flavor of coffee that pairs perfectly with 818 Tequila Reposado. The candy pecan cold brew and tequila are a match made in heaven.

Here’s the recipe.

TikTok Ban Passed

President Biden signed a law that forces ByteDance, owner of TikTok, to sell the platform within 12 months or face a ban. The law Biden signed included funding for Ukraine, Israel, and Taiwan with the TikTok issue sneakily involved. The packaged deal was signed quickly.

TikTok responded by saying they’re not going anywhere and are threatening legal action citing constitutional rights and previous legal victories. The clash reflects concerns over data sharing with China's government. ByteDance refutes reports of sale talks, labeling them as rumors. Although things seem rocky, TikTok isn’t going anywhere for at least a year, and the situation will likely turn into a long and drawn-out legal battle. Stay tuned for updates.

Secure the Bag: Pinterest Monetization

From building an engaged audience to forging lucrative brand partnerships, here's your roadmap to thriving on the platform.

The Best Ways to Earn Money on Pinterest

  • Affiliate Links: Affiliate links are a great way to make some extra cash from the products you love. When you post a picture, be sure to tag or link where the item is from using an affiliate link, and when it’s used, you’ll get a certain percentage of the sale. If you’re interested in an affiliate link you can visit the specific brand’s website to apply, or feel free to reach out directly to the brand.

  • Product Tags: Although it doesn't directly make you money, including product tags in your posts drives viewership and clicks. Consistently tag your products to keep viewers coming back for inspiration.

  • Brand Partnerships: Brand partnerships are most easily achieved by working with an influencer agency like us, but for smaller creators reaching out personally works too! Find brands with values and aesthetics similar to yours, and pitch yourself to them. It’s helpful to have a media kit ready showcasing your Pinterest profile, highlighting key metrics such as Pin performance and audience insights, as well as sample content or previous successful collaborations.

By implementing these strategies, influencers can leverage Pinterest as a powerful platform to grow their audience, forge profitable partnerships, and monetize their passions. What are you waiting for? Start your Pinterest journey today!

Click above for her socials.

Nikita Crump moved into her car four years ago. She started sharing her experience on social media to connect with the people closest to her and document her experiences as a woman with a unique living situation. She aimed to capture her life as authentically as possible, sharing the ups and downs with whoever wanted to watch. After a few months of posting, one of her videos went viral, and her account started gaining followers fast.

She turned social media into a career and now travels the world in her van spending time in nature and connecting with millions of people who LOVE watching her grow. Nikita now has over 1 million followers on TikTok, 111K on Instagram, and 77K subscribers on YouTube. We’re so proud to work with a creator like her.

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