A Secret Brand Meeting?

The Influencer Newsletter

Happy Tuesday! We're happy you're here! In this week's newsletter, get ready to dive into one of the most anticipated brand events - Creator Economy Live! We'll also be tackling copyright laws for influencers, sharing some tips on how to supercharge your productivity with Loomly, and discussing the latest FTC regulations that are impacting creators. So, buckle up and enjoy the read!

The Meeting They Don't Want You to Know About

What: Creator Economy Live (CEL), is a dynamic two-day event tailored exclusively for brands operating in the influencer marketing industry. This event was designed to elevate brands' understanding of the latest trends and strategies, equip them with the essential tools for success, identify the perfect creators to collaborate with, and empower them to elevate their marketing efforts to new heights.

• Prices:

  • All Access Pass $549

  • VIP Pass $949

Who: Brands from all over are participating in CEL, eager to gain insights into cutting-edge strategies, innovative tools, and effective methods for maximizing influencer ROI. 

• Some brands attending: Duolingo, Nordstrom, LG Electronics, Taco Bell, Free People, Samsung, Verizon, and many more.

• Key Speakers:

  • Nycole Hampton, Senior Director, Content & Engagement Marketing, Good RX

  • Yevgeniy Malyarchuk, Social Media Marketing Manager,
    Cirque du Soleil Entertainment

  • Lauren Dew, Director, Influencer Marketing,
    Skillshare

  • Zaria Parvez, Social Media Manager,
    Duolingo 

Where: Caesars Forum in Las Vegas, Nevada

When: January 16th and 17th, 2024

Ownership Matters: Copyright or Copycat?

In the fast-paced world of influencer marketing, content creation and sharing is at an all-time high. There's no doubt that there's a lot of pressure to pump out creative content as fast as possible. However, creators must familiarize themselves with the intricate details of copyright law. These laws are here to safeguard the genius of content creators, making sure their work is used fairly and without any unauthorized copying or sharing. So, here are some key things to keep in mind when it comes to copyright laws:

1. Understanding the Basics:

• Originality and Expression: Copyright serves as a shield for the masterpieces of creators, including everything from photos, videos, written content, and more. The instant a creation takes form and becomes tangible, it is embraced by the arms of copyright, granting it automatic protection.

• Exclusive Rights: Copyright provides creators with the exclusive power to reproduce, distribute, showcase, and create new work based on their original content.

2. Respect for Others' Intellectual Property:

• Avoiding Infringement: When it comes to copyright, be mindful of not infringing on the work of others. Even unintentionally using someone else's content without permission can have legal consequences.

• Fair Use: Fair use allows for limited use of copyrighted material without permission or payment. It usually applies to criticism, news reporting, teaching, and research, allowing brief excerpts from copyrighted works.

3. Getting the Right Licenses and Permissions:

• Licensed Content: If you're an influencer looking to jazz up your content with some catchy tunes, visuals, or other copyrighted material, it's essential to get the green light from the copyright holders. Luckily, there are plenty of content creators and platforms out there that offer licensing options for a small fee.

• Public Domain: Some works are in the public domain, which means you can freely use them without having to ask for permission. 

Pro Tip: Be extra vigilant when it comes to using copyrighted music, especially for short-form videos. When posting for paid partnerships, double-check to make sure the audio you use is fair game. 

Want to make sure something isn't copyrighted? Click here.

Loomly: A Creator's Ultimate Sidekick

Loomly revolutionizes the way you manage your social media presence. With Loomly, you can effortlessly consolidate all your valuable assets in one central hub, including captivating photos, engaging videos, templates, and relevant links. Seamlessly schedule your posts across a multitude of platforms including Instagram, Snapchat, Facebook, TikTok, and more. Gain an edge by previewing each post before it goes live while receiving valuable tips to elevate your content to new heights.

If you have a team supporting you, Loomly provides an easy collaboration process, including a thorough review and approval system available to all team members, all while keeping a complete record of your posts from start to finish. 

Prices: 

 Base - $32 /mo with a max of 2 users and 10 accounts

Standard - $64 /mo with a max of 6 users and 20 accounts 

Advanced - $131 /mo with a max of 14 users and 35 accounts

🚀 Creator of the Week 🚀

 Zashia Santiago

She also treats her IG audience to original pictures about once a week. Zashia's commitment extends beyond her content creation, as she takes the time to respond to numerous comments and actively interacts with her followers daily. In short, Zashia's success comes from her hard work, dedication, and talent, proving once again consistency is KEY. 

The FTC's Exposure of Non-Disclosure

Earlier this year the Federal Trade Commission (FTC) released new guidelines for disclosing brand and influencer partnerships, the first update since 2009. These much-needed updates created strict guidelines to encourage paid partnership transparency.

Over the past few weeks, the FTC has issued warnings to the American Beverage Association, Canadian Sugar Institute, and twelve influencers due to the new regulations on disclosing brand and influencer partnerships. These influencers were specifically hired by the American Beverage Association and Canadian Sugar Institute to endorse and promote the safety of aspartame. Interestingly, these influencers, who portray themselves as dieticians and nutrition experts, openly advocated for the use of aspartame without revealing their paid partnership with the aforementioned companies, and this caught the interest of the FTC. 

Influencer Nichole Andrews posted to TikTok stating "The FDA has agreed with the WHO's conclusion that aspartame is safe," and continued to post videos assuring her follower’s aspartame is harmless, without mentioning she was getting paid to take this stance.

In this ever-evolving world of influencer marketing, these new regulations guarantee transparency in every post. Stay tuned for next week's newsletter where we'll cover how to properly disclose a paid partnership according to the FTC.